twoday is the premier digital transformation partner in Northern Europe with a global presence. With approximately 3,000 technologists, we collaborate with the most admired private and public sector organizations to deliver cutting-edge digital solutions. Our deep industry expertise includes Data & AI, software engineering, digital experiences and business applications. Operating across the Nordics and Lithuania, our team generated a revenue of 280 million euros in 2023. Serving over 8,000 customers, facilitating their digital transformation journeys.

Sales Director – Dubai 

We are looking for an entrepreneurial, relationship-driven Sales Director to take full commercial ownership of our Dubai operations. This is a senior role with real influence, where you will drive growth, win new business, and shape our market position in the UAE. 

You bring strong knowledge of the Microsoft Dynamics 365 Business Central market and have the capability to sell both Business Central and LS Retail solutions end to end. 

The Opportunity 

Twoday has successfully built and grown its Dubai office since 2019 and employs 25 professionals locally. We are now entering a new growth phase and are looking for a commercially driven leader who wants to scale the business, expand market presence, and consistently bring new business to the team. 

You will lead the local sales agenda, negotiate and close deals with full authority, and be an active member of the local management team in Dubai. You will contribute to the day‑to‑day leadership and development of the department, while also collaborating with the Group Sales and Marketing Teams across locations. The role offers significant autonomy, visibility, and the opportunity to make a measurable impact. 

Your Key Responsibilities 

• Drive endtoend sales of Business Central and LS Retail solutions in Dubai  

• Build and maintain strong relationships within the BC and LS Retail ecosystem  

• Develop and manage a healthy, highquality sales pipeline  

• Convert pipeline into accurate forecasts and won deals  

• Execute the local sales strategy and deliver against growth targets 

About You 

You are ambitious, commercially sharp, and motivated by growth. You take ownership, thrive in an entrepreneurial environment, and are comfortable leading from the front. You build trust quickly with decisionmakers and communicate confidently in fluent business English. 

You understand the Middle East market and know how to position a premium consultancy offering at the top end of the market. 

Your Background 

• Around 10 years of experience within Dynamics 365 Business Central sales  

• Proven track record from roles such as Sales Director, Sales Manager, or Key Account Manager  

• Experience with LS Retail solutions  

• Strong skills in complex deal management, proposals, and negotiations  

• Structured and disciplined in pipeline and opportunity management  

• Good understanding of ERP implementations from analysis to golive 

About Twoday 

Twoday is a leading IT consultancy headquartered in Denmark with around 3,000 employees globally. We deliver highquality solutions across Business Applications, Data & AI, Software Engineering, Cloud, and Security. Backed by CVC Capital, Twoday is on an ambitious growth journey across all markets. 

Learn more at www.twoday.com and www.twoday.ae.